CHIVAS I RISE WE RISE: Celebrating the Hustle Generation

October 29, 2024

MONO Malaysia

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Where Hustle, Rhythm, and Culture Unite: The Power of Collective Success

This November, Chivas I RISE, WE RISE will transform Jiospace in Petaling Jaya into a dynamic fusion of music, fashion, and mixology. This year’s event celebrates the authentic, inclusive spirit of the “HUSTLE generation” through an electrifying lineup of DJs, collaborative music performances, and a unique fashion showcase. I RISE, WE RISE promises an unforgettable night that champions the creativity and tenacity of emerging talent.


Image credit: Chivas Malaysia


At the heart of I RISE, WE RISE is a commitment to providing a platform where rising talent and established names come together. It’s a space that embodies the mantra, “if one succeeds, we all succeed,” making each individual’s win a victory for the whole community.

Prepare for an experience where international acts Liu, WUKONG, and DJ Sally ignite the stage with their fiery energy. The local DJ scene will also be strongly represented, with crowd favourites Mr Yang, Jovynn, and Teera Oliviae who will bring their signature beats to the scene.


Image credit: Chivas Malaysia


Chivas partners with notable figures including Shawn Tan of streetwear brand AGAINST LAB, Jason Julian of Soma Cocktail Bar, and Maria Escobia of Penrose Kuala Lumpur (#8 on Asia’s 50 Best Bars 2024). Each will contribute a unique interpretation of the I RISE, WE RISE philosophy, curating immersive spaces that reflect their creativity and passion.


Image credit: Chivas Malaysia


With its foundation in three core pillars—music, street fashion, and mixology, the event encapsulates the relentless ambition of a new breed of Chivas drinkers: individuals who carve their own paths, embrace creativity, and strive for collective success.

This celebration isn’t just a party; it’s a collaborative experience encouraging connection and inspiration through the artistry of those in attendance.


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The Best Cocktail Bars in the Klang Valley


WRITTEN BY SHARON CHONG