You’ll never guess what this new Japanese haircare brand’s parent company does, but once you hear about it, it makes perfect sense.
We rarely think about how hair is a fibre, but that was not the case for NICCA Chemical. The Japanese company has spent more than 80 years in textile-processing before applying its expertise into something that everyone can prioritise: hair care. DEMI Cosmetics made its debut in 1982, with its focus being professional haircare and what they call “hair science”. 1982 marked the launch of DEMI Cosmetics, which focuses on professional haircare and what is known as “hair science”.
Now, DEMI has landed in Malaysia, bringing its science-backed approach to haircare to our shores. The company’s philosophy is that good hair can be created, as seen from their robust research into not just our locks but also the scalp and the effects of the ingredients used. This then brings us to their latest innovation: the patented “Balneido” system designed for their FLOWDIA range.
Image Credit: DEMI Costmetics
So what does this actually mean for your hair?
Well, it’s no secret that we put our hair through a lot every single day, from heat styling and colouring to UV exposure and even the daily washing. This is where DEMI’s “Balneido” system comes in—to examine the specific area of damage and deliver targeted treatment.
With Ballnaid, the formula reacts specifically to your hair, reaches deep into the damaged areas, “melanin cracks”, and ensures that the ingredients stay where they are through a balloon-like structure. Hence, the name “Balneido”. Thanks to this targeted approach, you’ll achieve smooth strands without the heaviness of the product.
Image Credit: DEMI Cosmetics
Above all, DEMI isn’t a believer of a universal miracle product. Instead, they believe in understanding your hair and giving it exactly what it needs. Enter the FLOWDIA line. It’s got products that are suited to specific hair concerns, be it frizz and unruly texture, easily breakable hair, or constant colouring and dyeing.
While DEMI Cosmetics has always been at the forefront of technology and innovation in the Japanese haircare industry, their new “Balneido” system might just put them at the very top of the ladder. So, keep your eyes peeled as you’ll be seeing them on shelves at hair salons across the country very soon!
